I don't usually write about teens, but this is an important target audience in marketing, advertising, and design, so I thought I'd pass this along.
As a teen, I was lucky that my mom knew how to sew. We would go to Hancock Fabrics, and other fabric stores, to find patterns for shirts, pants, and dresses. I would search diligently to find something unique and I would change it up even more by coordinating the pattern with funky and colorful fabrics that I thought were so cool because they couldn't be found anywhere else. I guess things have changed since then. Gone are the days when you would take a pen to your jeans and doodle like crazy, or go to the sewing store to buy studs and patches or iron-ons for your t-shirts and jeans (I had so many patches!). There's now a hip new teen spot, in Beverly Hills—Fashionology LA. This hot spot gives teen fashionistas the freedom to design their own clothing, individually, or with friends.
Once you enter the store, the first thing you do is find a computer station, which is where you select the type of garment that you like. Then, you select "a mood" which includes Juku, Pop, Rock, Malibu, and Peace. When the design is completed, you take your design to the U-bar where a fashionologist will heat press the design on the shirt. Then you take the design to a table where you add your bling. Once the shirt design is completed to the teen's satisfaction, she has a picture taken in her new design. The design is then flashed on a large screen TV in the store, giving others a chance to peep out the teens design skills. This photo is then sent to the teen to share with her friends. It sounds kind of similar to the Build-A-Bear Workshop, but fashion focused. What do you think?
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